At every turn, our senses are inundated with conflicting notions of style. From the billboard of a toned blonde in a cream chequered dress, and the sashaying executive in her sleekly contoured black ensemble, to the iPod-bearing adolescent and her tribal tunic, everyone has an opinion on what accentuates the female form.
With the advent of Web 2.0, the social media landscape is seeing an unprecedented flood of blogs, forums and other community-driven sites that have a stake in everything under the sun including fashion, forcing us to change the way we perceive beauty.
Gone are the days when magazines and runway shows dictated tomorrow's trends. No longer can the traditional gatekeepers of the industry suppress spirited indie couturiers and as a result, every niche and quirky garment will have its shot at the limelight thanks to the seamless accessibility of the internet.
As the masses continue to be empowered by Cyberspace's treasure trove of diverse information, the collective consciousness has no choice but to make way for individualism. Not surprisingly, the desire to represent one's convictions goes beyond political agendas and into the wardrobe. Donning the right clothes has become a statement to signify personal independence, making fashion more relevant than ever in the digital age.
At SauceINK, we have more sense then to dissect the attributes that make an outfit elegant or predict what is slated to be in vogue, but we have been around the block enough times to know whose voices should be amplified. Our editorial team has their hands firmly on the pulse of the fashion world and is in prime position to distil the oodles of fashion scoops into appetising and colourful articles.
No up and coming designer will slip under our radar and if leather corsets threaten to rock the cocktail party scene, you can be sure that we will be first in line to fetch you the juicy details.
Aside from fashion, we help our readers stay ahead of the lifestyle curve with our savvy commentary on a host of other subjects including lifestyle, shopping, celebrity, beauty, entertainment, health and more.
The breakdown of the sections is as follows:
Fabulous (Fashion): The heart of SauceINK...
Buzz (Entertainment)
Allure (Beauty)
Indulge (Lifestyle)
Smitten (Relationship)
Wellness (Health)
Geek (Gadgets)
Shopping (Shopping)
Horde (Community Forums)
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